As we entered the 21st century, Asia's influence on the global stage has grown significantly, with the economic development of Asian countries leading the way and creating vast opportunities. In 2019, ASIA STAR was launched to showcase its vibrant brand characteristics and developmental potential.

Asia Star (MOJITO) is a lime and mint infused flavored cigarette inspired by the world-renowned Caribbean punch cocktail. 

Asia Star (MEGA) offers an original flavor enhanced with a Charcoal Filter, while Asia Star (PRIME) presents a lighter flavor, also featuring a Charcoal Filter. Additionally, Power Tobacco has introduced two new variants in recent years, Asia Star (SHINE), infused with Apple Menthol Flavor, catering to local preferences and elevating the product with a touch of Japanese inspiration and style.

Created to Supercharge an icy cold taste sensation. Asia Star (FREEZE) is a super strong menthol infused cigarette that elevates the feeling of refreshing to a new icy cool level.